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Programme of Events


Birmingham, June 5 - 6 2006
Conference Programme (as of 08.05.06)DAY ONE – MONDAY JUNE 5th

9:00am Registration Coffee Served in Hall 8
10:00am Plenary Sessions - Hall 5

Serious Games Showreel

John Newton, NCR, Director, Product & Technical Education
Serious Games: Success Factors for an Emerging Marketplace

Andrew Shimery-Wolf, McDonald’s, Strategic Comm. Mgr
McChange: Serious Games from Training to Corporate Social Responsibility

Elina Koivisto, Nokia, Research Engineer
MUPE and Mobile Serious Games

Prof Ian Marshall, Coventry University

Prof Bob Stone, Birmingham University
The Reality of Serious Gaming: Learning the Lessons of our Virtual Past
12 noon Close Of Morning Session Tim Luft, Coventry University.
Overview of event and explanation of match-making service
12:30pm Lunch - Hall 8
2:00 – 3:00pm Where to start? How to develop the brief Geoff Henderson, Black Country Knowledge Society

Prof Bob Stone, Birmingham University
3:00 – 4:00pm How to choose the developer – Panel discussion sponsored by TIGA Chair, Philip Oliver, TIGA

Kevin Corti, Managing Director, PIXELearning

Jim Piggot, Managing Director, TPLD

Chris Brannigan, CEO, Caspian Learning

Richard Smithies, Managing Director, TruSim

4:30 – 6:00pm Facilitated Networking Session - Hall 8

Meeting rooms available and refreshments served until 6pm

6:00pm Close of afternoon session
8:30pm – late ISGE Party ZINC BAR (across Broad Street from ICC)


9:30am Registration Coffee/Tea served in Hall 8
10:00am Plenary Sessions - Hall 5

Joe Little, BP, Digital Communications & Technology, CTO Con.
Marketing Serious Games to Large Corporates

Adolfo Rosas, Telefónica, Project Manager

Lisa Galarneau, Microsoft
The Future is Here - What Current Trends in Online Gaming Can Tell Us About the Future of Learning

Richard Sanford, Learning Researcher, Futurelab
Findings from Electronic Arts Research Project

11:30am Stages of Development - Hall 7 Presentations will show different stages of development from projects recently commissioned within the West Midlands: Scottish Enterprise, developed by PIXELlearning (Kevin Corti) Social Programmes, Digital Native Academy (Steve Hands) MOD, Trauma Trainer, developed by Blitz (Richard Smithies Sim Chemist, developed by Aqua-Pacific (Paul Ranson) Transport Museum, Developed by Cyberjenn (David Broadbent)
12.30pm Lunch - Hall 8
12.00pm Panel Discussion - Hall 5 Questions from the pre-conference forums and from the floorPhilip Oliver, TIGA/Blitz Games
Steve Jarvis, Serious Games Alliance
Lisa Galarneau, Microsoft
Richard Sandford, Futurelab
2:00pm Live Demo from Stanford University – Hall 5 Demonstration of a tool that Stanford Medical School uses to educate medical students and first responders
Prof. LeRoy Heinrichs, Assoc. Director, SUMMIT (Stanford Univeristy Medical Media and Information Technologies)
2:00pm Sector-specific Sessions -

Health and Medicine, sponsored by Medilink – Hall 7b
Launch of i-Health and presentations from TruSim and the NHS

Corporate HR and Training, sponsored by DSC – Hall 7a
Presentations from TPLD, NCR and DSC

Education, sponsored by Caspian Learning – Hall 6a
Presentation from Caspian entitled, ‘Delivering Productivity and Creativity through User generated Content within educational games’ – First public demo of their new ‘Thinking Worlds’ software

First Responders, sponsored by Ambient Performance – Hall 6b
Presentations by Pjotr van Schothorst, Technical Director of Vstep and Dick Davies on Frontera

Supporting Serious Games – Room 2 Forum discussing the benefits and challenges facing public organisations looking to support the development of serious games in their regions.

Marcello Allegri, New Zealand Trade and Enterprise
Wendy Gibbions, NORBIC, Digital Media Works
Gary Grant, Scottish Enterprise
Tim Luft, Coventry University Enterprises

4:00pm Closing Remarks - Hall 5

John Latham, Pro-Vice Chancellor, Coventry University
Mary Matthews, Creatives Industries Cluster Mgrr, Advantage West Midlands


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